A website redesign can be a big project, and you might be putting it off due to the money and time it will take. A redesign can be a wise investment, though – after all, your website is your primary online marketing tool. Here are 7 good reasons why you might want to take the plunge and give your business website a makeover.
1. To make it mobile-friendly
Mobile web usage is growing by leaps and bounds, so you need to make sure your website can be viewed on a wide variety of devices, including desktops, laptops, tablets, and smartphones. By incorporating responsive design into your new website, you’ll be assured of reaching a larger audience than you would with a website that’s not mobile-friendly.
2. To incorporate social media
If your website doesn’t feature social media in some way, you are way behind the times (and probably behind your competitors, as well). Including links to your social network profiles is the bare minimum you should include – even better is adding social sharing tools that make it easy for users to share, tweet, or pin your content. Redesigning your website can help make it easier for users to connect with you socially and spread the word about your business via their social networks.
3. To add new functionality
If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.
4. To improve usability
If you’re site visitors can’t find what they’re looking for, they’ll leave ASAP (and they probably won’t come back for a long time). If that’s the case, you’ll definitely want a new website design that’s user-friendly and keeps your customers and prospects happy.
5. To incorporate rebranding
If your business has undergone rebranding, you’ll most certainly need to redesign your website (along with your other marketing materials). And rebranding isn’t always just about a new logo and colors – it often will require an update to the content of your website, as well, so don’t forget that aspect of your website makeover.
6. To keep it up-to-date
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today (Flash, anyone?). With a website redesign you can take advantage of the latest technology that web-savvy users expect.
7. To shake things up
It happens to everyone – sometimes we just need a change. If you think your website is starting to look a little tired, chances are your site visitors think so, too. A fresh design may be just what you need to stir up a little excitement about your website.
A website redesign can be a daunting task, but partnering with a good web design firm can make the process a lot easier (and even fun!). Remember, a well-designed website is one of the most effective marketing tools you’ve got – make the most of it by keeping it fresh, up-to-date, and easy to use.
